Created By: The American Council on Education, Lumina Foundation for Education, and the Ad Council
Audience: Students, parents, and educators
Focus: College readiness
Big Picture: A dynamic and inviting site lets students in middle school or high school immediately begin to explore information and advice about going to college. The site’s mission is to really speak to low-income students, so their 4 Steps to College tab sets the tone and is often alluded to—as an example, students must be willing to “Be a pain” and tell everyone they can about their plans to go to college. And parents and educators can use the bilingual Mentors section for advice on how to coach students about any aspect of college.
Big Challenge Solved: The site knows how to speak to its target audience—teenagers. The language is casual with just the right touch of “edge,” making it feel like you’re in a conversation with peers.
Must-Use: The PSAs page contains a wealth of energetic, multimedia ads aimed at getting students into college—videos for television, audio clips for radio, and color posters for print or web.
Most Unique Tool: The Campus Tour provides a fun, game-like journey through a virtual college campus—movement around the interactive environment is fluid as users scroll, click, and zoom to gain new info.
Best Middle-School Student Tool: Middle-schoolers can test their current knowledge of college by taking the College Quiz—which is easy to use and certainly edifying (in fact, it’s a good test for users of all ages).
Best High-School Student Tool: The Get Advice section is a vast repository of peer-based counseling regarding college prep—very engaging and practical, with some quality links to supporting newspaper articles and related websites.
Protip: KnowHow2GO is a media-rich site—lots of animated, interactive modules—so we recommend optimizing web performance by keeping only one browser window open and shutting down other applications while surfing the site.