WEBVTT

1
00:00:00.370 --> 00:00:03.590 line:15% 
- The biggest challenge we've had up to this point

2
00:00:03.590 --> 00:00:05.590 line:15% 
was when we decided to bring

3
00:00:05.590 --> 00:00:08.863
all 100 percent of our cohort together.

4
00:00:08.863 --> 00:00:10.950
It had never been done

5
00:00:10.950 --> 00:00:15.240
and the goal was to create an opportunity

6
00:00:15.240 --> 00:00:18.510
that would energize the students and provide for them

7
00:00:18.510 --> 00:00:21.790
an experience that was going to change

8
00:00:21.790 --> 00:00:24.650
their whole perspective about what education is all about.

9
00:00:24.650 --> 00:00:28.100
When you have a product, and you want to sell that product,

10
00:00:28.100 --> 00:00:30.090
you need to believe in that product,

11
00:00:30.090 --> 00:00:31.980
you need to understand your product,

12
00:00:31.980 --> 00:00:34.436
you need to understand what the buyer of that product's

13
00:00:34.436 --> 00:00:38.250
needs are so that you can match the product to the need.

14
00:00:38.250 --> 00:00:40.106
That's a successful sales person.

15
00:00:40.106 --> 00:00:45.106
So, what we needed to do was to bring the student to feel,

16
00:00:45.390 --> 00:00:47.100
number one, that they're part of a family,

17
00:00:47.100 --> 00:00:49.610
A large...a family that is larger than the family

18
00:00:49.610 --> 00:00:50.711
that they go home to.

19
00:00:50.711 --> 00:00:53.100
That they understand that this is a

20
00:00:55.970 --> 00:01:00.112
an endeavor that is not only theirs personally,

21
00:01:00.112 --> 00:01:03.439
but that the support that they have available to them

22
00:01:03.439 --> 00:01:06.850
is much larger and expansive than something

23
00:01:06.850 --> 00:01:08.680
that they've ever experienced before.

24
00:01:08.680 --> 00:01:11.900
We had to trigger in those students

25
00:01:11.900 --> 00:01:15.410
an engagement that has to move them away

26
00:01:15.410 --> 00:01:16.900
from what's engaging them right now

27
00:01:16.900 --> 00:01:20.260
whether it be drugs, whether it be the media,

28
00:01:20.260 --> 00:01:23.380
whatever it is that's disengaging them from education.

29
00:01:23.380 --> 00:01:27.677
We had to be able to have something so incredibly unique

30
00:01:27.677 --> 00:01:30.753
that it was going to engage them in education.