- The biggest challenge we've had up to this point
was when we decided to bring
all 100 percent of our cohort together.
It had never been done
and the goal was to create an opportunity
that would energize the students and provide for them
an experience that was going to change
their whole perspective about what education is all about.
When you have a product, and you want to sell that product,
you need to believe in that product,
you need to understand your product,
you need to understand what the buyer of that product's
needs are so that you can match the product to the need.
That's a successful sales person.
So, what we needed to do was to bring the student to feel,
number one, that they're part of a family,
A large...a family that is larger than the family
that they go home to.
That they understand that this is a
an endeavor that is not only theirs personally,
but that the support that they have available to them
is much larger and expansive than something
that they've ever experienced before.
We had to trigger in those students
an engagement that has to move them away
from what's engaging them right now
whether it be drugs, whether it be the media,
whatever it is that's disengaging them from education.
We had to be able to have something so incredibly unique
that it was going to engage them in education.