Just to check—we've all got a good handle on what social media is, right? You know, it's that mass entity that's simultaneously keeping families apart as teens stay glued to their computers and phones (blocking software in the libraries or not), helping close the distance between faraway friends, and keeping everyone on their toes as far as presenting the best version of their lives possible. Wait, why are kids so into this stuff again? We actually got hold of one who could tear himself away from it long enough to share some insight from deep inside the teen mind. 

In an amazingly articulate two-part social-media rundown of every avenue you know (and some we definitely didn't), one University of Texas student spills what he knows about how and why teens are using the social sites and apps that they do, and how strongly they feel about each one. So, what's in this for you? Well, for one thing, all knowledge is power. For another, it'll help you get further into how your TXGU kids' brains work when they're off the clock and out of class. It's all about bringing you closer together...one screen at a time.